Marketing

Unlocking Global Success – The Crucial Role of Cultural Fluency in Brand Strategy – Part 2

Source: KFC Christmas meal boxes are pictured on December 23, 2020, in Tokyo, Japan. KFC at Christmas has become something of a tradition in Japan. Case Study: Successful Cultural Fluency Integration – KFC Let’s dig deeper as we analyze how the global fast-food giant, KFC has embraced cultural fluency. indeed, KFC’s recipe of success goes […]

Marketing

Unlocking Global Success: The Crucial Role of Cultural Fluency in Brand Strategy – Part 1

In today’s global marketplace, sustainable success requires more than a competitive product or service—it demands profound understanding and integration of cultural diversity. As brands compete globally, the significance of cultural fluency has shifted from a strategic advantage to a foundational element for triumph. Introduction In the interconnected world of the 21st century, businesses are no […]